Six Reasons Why Your Brand Needs Snapchat

Whether you’re a business owner, program director, social media marketer, or any other creative—you cannot ignore the fact that Snapchat has changed the game.   Technology trends are changing every single day and while some are fads, Snapchat has proven it is here to stay. Launching only four years ago, Snapchat (also known simply as…

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You Get What You Pay For: Websites

The saying you get what you pay for is applicable to many things in life and holds true when talking about websites. Often businesses will opt for a cheaper option without considering what they’re really getting – or in most cases, not getting for that price.   TLDR; You get what you pay for and…

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Today’s Marketing = Storytelling

Attention spans are dropping and the traditional mythologies of Advertising and Marketing are going by the way side. Digital is the future, and one by one, savvy business owners are starting to realize this. Yet, so many businesses still spend valuable marketing dollars on print ads, roadside billboards, radio and TV advertisements. You have heard…

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Stop Wasting Ad Money

Is your Ad money paying off? – LIKELY NOT! What is your cost per acquisition for each of your advertising mediums? If you don’t know the answer to this question, then why not? Social Media contains the best behavioral, demographic, and geographical information on the planet. The measured results social media ads are able to…

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Tree of Life!

Walking into Tree of Life for the very first time, there is a sense of oxygen and life. You almost have to ask yourself if you missed a memo informing everyone that downtown Fresno was finally comfortable with being ‘trendy’. On the corner of Kern and Inyo street is the Hotel Virginia; a historic hotel…

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Top Searches in 2015

Last year, we brought you the most popular and searched terms of 2014. Keeping with tradition, we are excited to unveil the most searched for material of 2015. Many of you were surprised to learn Robin Williams won the title for the most searches last year.

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Who did Google Purchase?

  ZYNC What they do: Zync provides cloud-based rendering tools for visual effects companies. Zync used to run on an Amazon Web Services public cloud, making the acquisition a bit of a blow to Amazon. It initially started as a Boston-based

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100 MILLION dollar cat

If anything can convince you that participating in social media is worth the effort, it’s the story of Tardar Sauce, a two year old playful kitty born with feline dwarfism. It is this dwarfism that led to Tardar Sauce’s

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Why you should use Google Adwords

People always ask us the question – Do Google Adwords still work? The short answer is YES. Adwords is a great marketing strategy when used wisely. Here are four things you should know and/or do to be successful with Adwords.

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