How Instagram Stories is killing Snapchat

It’s common knowledge that video killed the radio star. But, in 2018, is Instagram Stories killing Snapchat?   It appears so.   Snapchat, at one point, dominated the social media game. It beat out Facebook, Twitter and Instagram as the fastest-growing social media platform in the world.   Then, enter Instagram Stories.     Instagram,…

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How to spot fake news

Fake news — it, and the phrase, seems to be everywhere. So, you may be wondering, “Is it showing up on my feed?” It’s very possible. Yes, social media sites are trying to minimize the circulation of misinformation. (Facebook recently released a short film called “Facing Facts” about how it’s trying to reduce fake news.)…

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Six Reasons Why Your Brand Needs Snapchat

Whether you’re a business owner, program director, social media marketer, or any other creative—you cannot ignore the fact that Snapchat has changed the game.   Technology trends are changing every single day and while some are fads, Snapchat has proven it is here to stay. Launching only four years ago, Snapchat (also known simply as…

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You Get What You Pay For: Websites

The saying you get what you pay for is applicable to many things in life and holds true when talking about websites. Often businesses will opt for a cheaper option without considering what they’re really getting – or in most cases, not getting for that price.   TLDR; You get what you pay for and…

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Today’s Marketing = Storytelling

Attention spans are dropping and the traditional mythologies of Advertising and Marketing are going by the way side. Digital is the future, and one by one, savvy business owners are starting to realize this. Yet, so many businesses still spend valuable marketing dollars on print ads, roadside billboards, radio and TV advertisements. You have heard…

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Stop Wasting Ad Money

Is your Ad money paying off? – LIKELY NOT! What is your cost per acquisition for each of your advertising mediums? If you don’t know the answer to this question, then why not? Social Media contains the best behavioral, demographic, and geographical information on the planet. The measured results social media ads are able to…

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