Whether you’re a business owner, program director, social media marketer, or any other creative—you cannot ignore the fact that Snapchat has changed the game.
Technology trends are changing every single day and while some are fads, Snapchat has proven it is here to stay. Launching only four years ago, Snapchat (also known simply as Snap). has grown from an unknown player to an absolute necessity for all marketers across the board.
Even Spectacles, Snapchat’s first hardware product has managed to be the next 5 billion dollar Snapchat product. These video recording smart glasses are an all-new way to Snap; being hands-free and capturing content directly from your eyesight and synched to your Memories, Snapchat’s video and photo library. If you’re on Snapchat, Spectacles ($129.99) are a foul-proof way to step up your strategy.
Growing from 5 million daily users in 2013 to 150 million users in 2017, it’s pretty apparent that Snapchat could prove to be a useful marketing tactic for your Brand – but how?
For some, it’s a struggle to understand the concept of the app and take it seriously. For others, it’s proven to be a great asset, allowing companies to step up their social media game while having fun doing so. Here are 6 reasons why this app can help you build your brand.
1. Real Time Activity
One of the main reasons why Snapchat is so successful is because it gives an audience a real, raw experience. It gives your brand a face and shows your customers the genuine personality you and your employees have in real time.
2. Gives Fans VIP access
It allows followers a behind-the-scenes look at what their favorite brand is doing – what projects they’re taking on next, what they’re having for lunch, or which co-worker is getting pranked this time. Your customers want to be in the know and have that connection.
3. The top-heavy hitters of social
From a marketing aspect, it is a low-cost tool with a high reach. That alone is a marketer’s dream. In 2017, there are now over 10 billion video views every day. At this pace, Snapchat could be on its way up to the top next to Facebook (who by the way, has implemented a real-time “story” feature similar to Snapchat’s).
4. Snapchat users are BUYERS
41% of its users are millennials, a demographic that is completely notorious for spending. Also, in a single month alone, up to 70% of users have purchased a product online because of the advertising from popular brands that appeared on their story.
5. Snapchat Ads, Geofilters, & Lenses
These three are advertising products that the app makes available to Snapchatters. Companies like Coca-Cola, Vans, and Gatorade have agreed that these Snapchat tools inspire large demographics to celebrate their brand through creative expression like no other app can.
6. No Pressure
There isn’t as much pressure in having a perfect post compared to other platforms like Instagram and Facebook. Snapchat’s stories disappear, giving it an element of urgency. It’s ok to show viewers that you’re having fun and that you’re not a robot!
A few local businesses crushing the Snapchat game are Dutch Brothers (dutchbrosfresno), ABC30 (ABC30-Fresno), and the Triple-A baseball team the Fresno Grizzlies (fresnogrizzlies.) Currently, the Grizzlies’ marketing team is giving an all-access inside look to their followers; including ticket info, food specials, and giveaways – all without fans having to endlessly search a website or any other social media platform.
We wanted to know how we could take our own social presence on Snapchat even further. Our team is going to be snapping all the time. When you add us, you’re going to get a chance to see what we’ve been working on and even a behind-the-scenes look at some Fresno Grizzlies action.
By the way, did you see our banner in the Fresno Grizzlies outfield? Next time you’re at a game, add us at @tophandmedia and start snapping! We snap back You’ll see why it’s the best and most fiscally responsible way to personalize your own Brand.
Bottom line, Snapchat is only going to get more popular. The authenticity of the app can make an impact with your followers and strengthen your brand in a new-age way. More than likely your competition is already doing this type of brand awareness. Be a part of the growing marketing trend and don’t be afraid to experiment with this, you’ll thank us!