Social Media

Branded Content: Videos

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One of the most powerful ways to use branded content is through video. Video content creates an instant sense of connection between the consumer and the brand, allowing the brand to become more than just its product. By humanizing the brand, consumers are engaged far more than they would be otherwise. Here are a few…

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Branded Content: Blogs

Before the creation of Instagram or YouTube, blogs were a popular way for brands to reach a wide audience. Although social media has changed how we seek and consume information, branded content blogs are still a great way to gain a dedicated consumer base. By following a few clear-cut rules, your business can create a…

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The Haunting of Eighteen Hundreds

THM AFTER HOURS: The Haunting of Eighteen Hundreds   Where do ghost stories begin? Maybe they’re whittled from ideas and experiences passed down from generation to generation until they barely resemble the source material. Or perhaps they stem from memories tethered to a place in time, kept alive by the feelings they elicit.   Whatever…

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How to spot fake news

Fake news — it, and the phrase, seems to be everywhere. So, you may be wondering, “Is it showing up on my feed?” It’s very possible. Yes, social media sites are trying to minimize the circulation of misinformation. (Facebook recently released a short film called “Facing Facts” about how it’s trying to reduce fake news.)…

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