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Marketing in Fresno Today

Fresno, California is home to over 526,000 people and 17,500 businesses – with so many people to consider, how do you craft a compelling media mix to reach your intended audience? To answer that question we first need to address a problem: It seems many of the businesses in the valley do not have a…

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Why Partnerships are Important

Partnerships are critical for a business to grow and prosper. Those businesses who align themselves with the correct partner always seem to find new opportunities and new lines of service to help their business grow.  Partnerships also increase your audience reach and can expand revenue channels, and opportunities in general. The right business partnership will…

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How to Start and Bring A Campaign To Life

Watching your idea blossom into a well executed and successful campaign is a feeling that is unmatched for a growing business but sometimes it is easier said than done. We have brought over thousands of campaigns to life in various industries, and have compiled a fair amount of knowledge regarding the subject matter. So, if…

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The Power of Testimonial

It is in every business’s best interest to provide its clients or customers with the best possible experience and service. At THM, It’s in our DNA. From start to finish we want our clients to be happy, feel valued, and feel like our team delivered nothing short of excellence. When all is said and done,…

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Fishing in A Barrel

In our last blog post we shared how business is like the ocean, but the comparisons go even deeper! We all know that there are plenty of fish in the sea, and that fishing in a barrel has a much higher success rate by comparison. Despite this concept, many businesses stick to “deep sea fishing”…

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Business Is Like the Ocean

The ocean is a mystical force that is scientifically known to cause a sense of calm while simultaneously inspiring a sense of exciting adventure. We have seen the ocean referenced in history, poetry, and even business as a muse for success – but wait, how is the ocean like a business? We are so glad…

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Where To Find Inspiration

Everyone goes about finding inspiration a little differently. It’s easy to forget the importance of slowing down and really taking the time to look at what’s going on in your industry. Here are a few simple things you can do that can end up leading you to fresh, new ideas. One can easily find inspiration…

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Starting A Business At 40

As a kid I did the traditional lemonade stand, bought and sold baseball cards and made the occasional comic book trade. When I look back though, my greatest kid boss claim to fame was during my time working for the San Jose Mercury news, delivering newspapers 7 days a week at 4 am before school.…

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Moving On, and Moving Up

Why Supporting Your Employees Choice to Leave Actually Helps Your Business The greatest investment a business can make is in its employees; they are the backbone of the business and their efforts are what keeps the wheels turning. They know the business inside and out and can offer depth into what works and what doesn’t…

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With or For?

From our CEOI am always amazed at how many supervisors say “they work FOR me” or “yeah they are MY employee.” It may be hard to catch at first, but once you are aware of the ownership dictation used, it can be pretty hard to miss and definitely disheartening especially when those same supervisors are…

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