The Ask:
The Fresno Chapter of Habitat for Humanity approached us with the task to honor their 2022 Agent of Change Award recipient for their dedication, loyalty, selflessness, and willingness to help others and a way to promote the work that the organization does for the community and its people.
In addition, they needed a video highlighting the organization as a whole, with a specific focus on attracting new donors and volunteers.
The Solution:
The way we achieved the desired goal for Habitat for Humanity was by organizing and conducting well thought out video interviews, using our in-house video production team, with several members of the Habitat for Humanity team and volunteers in the surrounding areas. With these interviews, we pulled the golden nuggets of information and emotion to provide the most interesting, moving, and professional videos that conveyed the depth and inspiration shown by the individuals’ relationship with the Agent of Change Award winner and the organization itself.
The Results:
The Agent of Change video brought tears to the room and hugs to our staff. Mission Accomplished!