The Ask:
EagleShield, a locally family-owned pest control company, reached out in hopes of growing its business to service more homes in Fresno County and beyond. With a large list of service areas throughout CA, the EagleShield team wanted to make sure homeowners were knowledgeable about all of their vast service offerings. When people think of a pest control company, they typically do not think they would offer mold remediation or rodent removal.
In addition to educating homeowners on all the service offerings, the challenge was to grow the business in a fiscally responsible manner.
Solution:
Pest control companies often battle the preconceived notion that their services are limited to the eradication of pests. EagleShield saw this challenge as an opportunity to redefine the narrative. With a diverse array of offerings including mold remediation and rodent removal, the company aimed to educate homeowners about the full spectrum of their services.
The solution wasn’t just about promoting services; it was about crafting a compelling brand story that resonated with the audience. Through a comprehensive campaign, EagleShield leveraged platforms like Hulu, YouTube TV, Paramount+, and Peacock to convey their message to a wider audience. The campaign’s multifaceted approach encompassed quirky educational videos, a captivating brand story, and engaging social content, effectively capturing the attention of potential customers.
Result:
The result of Top Hands innovative approach for EagleShield was nothing short of remarkable. Within the first three months, the company witnessed a staggering 200% increase in social media interactions, a trend that continued with more than a 50% month-over-month growth since the campaign’s inception. The true measure of success, however, laid in the astonishing 350% increase in new business year-to-date! So, how did we do it?
The strategic links that bridged EagleShield to its audience were an integral piece of this success story. The “About Us” video provided an insightful peek into the company’s values and approach, fostering a sense of trust and connection. “Keep Your Pets Safe” video resonated deeply with homeowners who were concerned about the well-being of their furry companions. The mosquito commercial, a subtle yet impactful creation, addressed a universal annoyance while showcasing the company’s expertise.
The utilization of streaming platforms for advertising yielded significant advantages, with over 500,000 TV ads aired at a fraction of the cost compared to traditional network TV. Even more impressive was the ability to target specific demographics through user data extracted from app providers, enabling them to deliver tailored ads to households based on factors like income, home value, and gender.
Straight Stats
- 200% Increase in Social Media interactions in the first 3 months. More than 50% month over month since the start of the relationship.
- 350% increase in new business year to date.
- 500,000 TV Ads aired at a fraction of the price compared to Network TV.
- Nationwide sports event TV Ads served at less than $25 per 10,000 viewed, non-skippable.
- Targeted by household income+value of home+male Ad or female Ad based on user data extracted from the APP provider.
- Nationwide sports event TV Ads served at less than $25 per 10,000 viewed, non-skippable.
- 92% increase in FB followers and 102% increase in FB likes.
- 3% Organic growth in IG followers.