“Video cuts through like no other medium and engages people on a deeper, maybe even more primal level.” – Rob Alderson
J. Marchini Farms “why”
Francesca Fordice from J. Marchini Farms reached out to THM with the desire for their story to be told. J. Marchini Farms has a rich history of farming in California since the 1920’s and when we learned about every facet of their company… we were hungry to get to work – and that’s not just because of their world renowned produce!
Crafting the perfect recipe
- Helping a brand/company’s voice be heard is one of our special recipes. To build the perfect Italian cuisine you need the aperitivo, antipasti, primi, and so on. To build the perfect recipe for storytelling you need THM. With J. Marchini farms, we started with really getting to know their “why” and then we dig deeper. Raw emotions are what draws people in and our team has a special way of bringing this side out when concepting with clients. Our perfect recipe to tell the story of J. Marchini farms is to go back to where it all started and show the evolution of the family business.
The Result
We produced 5 videos for them over two years, covering the growing cycle of Radicchio and Figs. This included two specific videos for the J. Marchini Brand and a sales video on the use and value of Radicchio. Take a look.