Ask:
The Island Waterpark in Fresno, CA came to us with a problem: the park had been closed for two years due to the 2020 pandemic and was looking to make its 2022 comeback season a SPLASH by bringing awareness to the park’s reopening through social media and with a fresh, new website design.
Solution:
Our team immediately started generating ideas on how we could help. From March ‘22 until their closing day in September, we overhauled their Facebook, Instagram, and TikTok accounts by providing professional photos and fun, short-form video content. THM implemented a new, user-friendly website, featuring easy online ticket sales and showcasing renovations done at the park. Our digital marketing team implemented the use of content calendars to provide regular content to all three of their social channels.
Results:
- Increased TikTok account organically by 1,500 followers and two viral videos.
- Increased FB following by 271.8%.
- Increased IG following by 8.6%