The internet is in its impressionable teenage years and is trying to figure out who it is, what it wants to do, and how great it really can be. In these short years since the internet began when it’s only job was to easily share file packets, consumers are now choosing a different, easier approach to shopping; not just for goods, for everything! Not only are consumers using the internet to shop, business’ are using the internet to connect with each other. Just being on the internet is like being a rubber duck in the ocean, but if you are on social media, and using it’s marketing correctly, you can go from a wandering floating ducky, to a fisherman using dynamite to catch fish.
If you and your company are not using social media marketing in Bakersfield, it’s time to get on board.
If the internet is a teenager, Facebook and current social media are just learning to walk. There are over 3 billion active internet users online today, and of that, almost 2.1 billion people have social media accounts. Facebook has gone from just being a place where college kids could connect with each other, to a multi-billion dollar company that in constantly evolving. With that evolution comes the opportunity for companies to use social media marketing to reach potential clients. However, just posting on your wall is no longer effective. Algorithms have changed in such a way that you must promote, pay, and make strategic campaigns to fully reach the potential clients.
If roughly a quarter of the world’s population have social media accounts; in Bakersfield alone, there are 87,500 people who could be reached by using social media marketing. While Facebook is leading the way, others like Instagram, Foursquare, Google+, and Twitter are coming in close on their heels. For a fraction of the cost of any other form of marketing or advertising, Bakersfield companies will be able to grow at an accelerated rate compared to the completion that does not.
In terms of Social Media marketing to help your business succeed; You’re in, or you’re out. Grow your business by using current marketing strategies for this generation or get left behind.
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