It Proves You To Can Drive Change!
Reaching your target audience can be tough, especially when your business operates in a competitive field like pest control. Fortunately for EagleShield, a family-owned company in the central valley, our team at Top Hand Media was there to help!
Niche to Necessity
Pest control companies often battle the preconceived notion that their services are limited to the eradication of pests. EagleShield saw this challenge as an opportunity to redefine the narrative. With a diverse array of offerings including mold remediation and rodent removal, the company aimed to educate homeowners about the full spectrum of their services.
The solution wasn’t just about promoting services; it was about crafting a compelling brand story that resonated with the audience. Through a comprehensive campaign, EagleShield leveraged platforms like Hulu, YouTube TV, Paramount+, and Peacock to convey their message to a wider audience. The campaign’s multifaceted approach encompassed quirky educational videos, a captivating brand story, and engaging social content, effectively capturing the attention of potential customers.
Let’s Talk Stats
The result of Top Hands innovative approach for EagleShield was nothing short of remarkable. Within the first three months, the company witnessed a staggering 200% increase in social media interactions, a trend that continued with more than a 50% month-over-month growth since the campaign’s inception. The true measure of success, however, laid in the astonishing 350% increase in new business year-to-date! So, how did we do it?
The strategic links that bridged EagleShield to its audience were an integral piece of this success story. The “About Us” video provided an insightful peek into the company’s values and approach, fostering a sense of trust and connection. “Keep Your Pets Safe” video resonated deeply with homeowners who were concerned about the well-being of their furry companions. The mosquito commercial, a subtle yet impactful creation, addressed a universal annoyance while showcasing the company’s expertise.
The utilization of streaming platforms for advertising yielded significant advantages, with over 500,000 TV ads aired at a fraction of the cost compared to traditional network TV. Even more impressive was the ability to target specific demographics through user data extracted from app providers, enabling them to deliver tailored ads to households based on factors like income, home value, and gender.
In the realm of social media, EagleShield experienced a surge in followers and likes. The company’s Facebook presence witnessed a 92% increase in followers and a remarkable 102% increase in likes. On Instagram, the growth was organic but steady, with a 3% increase in followers over the same period – and the growth is still happening.
A Catalyst for Growth
EagleShield’s journey from a local pest control company to a regional, and potentially nationwide brand, is an inspiring testament to the power of innovative marketing. By harnessing the potential of streaming platforms, tailoring their content to resonate with their audience, and utilizing data-driven targeting, the company achieved not only exponential growth but also a transformation in the way pest control services are perceived.
As digital platforms continue to evolve, the EagleShield story proves that even in niche industries, a fresh perspective, coupled with creative and strategic marketing, can lead to remarkable results that Drive Change.
