Social Media
Word on the Street Volume 10: Honesty is the Best Policy, but Free Fries Comes in a Close Second
If you don’t know, now you know Our digital world is constantly changing to better serve us. Are you keeping up? If you’re having trouble staying on top of the latest news, launches, or revised regulations, stay with me. I promise to make it short and sweet so you can get back to living…
Read MoreBranded Content: Videos
One of the most powerful ways to use branded content is through video. Video content creates an instant sense of connection between the consumer and the brand, allowing the brand to become more than just its product. By humanizing the brand, consumers are engaged far more than they would be otherwise. Here are a few…
Read MoreBranded Content: Blogs
Before the creation of Instagram or YouTube, blogs were a popular way for brands to reach a wide audience. Although social media has changed how we seek and consume information, branded content blogs are still a great way to gain a dedicated consumer base. By following a few clear-cut rules, your business can create a…
Read MoreWhat is Branded Content and Why is it Successful?
Branded content is nothing new. In fact, according to Copyblogger CEO, Brian Clark, in the 1930’s brands created radio shows in efforts to expand their reach. What is new about branded content is the ability for it to take on many shapes and span across a multitude of media outlets. Since branded content is so…
Read MoreThe Haunting of Eighteen Hundreds
THM AFTER HOURS: The Haunting of Eighteen Hundreds Where do ghost stories begin? Maybe they’re whittled from ideas and experiences passed down from generation to generation until they barely resemble the source material. Or perhaps they stem from memories tethered to a place in time, kept alive by the feelings they elicit. Whatever…
Read MoreWord on the Street Volume 6: Creative Rejuvenation
If you don’t know, now you know Our digital world is constantly changing to better serve us. Are you keeping up? If you’re having trouble staying on top of the latest news, launches, or revised regulations, stay with me. I promise to make it short and sweet so you can get back to living in…
Read MoreWord on the Street Volume 3: News Feed Updates, Roseanne, and Facebook’s Solution to Political Advertising
Our digital world is constantly changing to better serve us. Are you keeping up? If you’re having trouble staying on top of the latest news, launches, or revised regulations, stay with me. I promise to make it short and sweet so you can get back to living in the present. #byefelicia Instagram, Facebook, and…
Read MoreWord on the Street Volume 2: Social Media Privacy Updates If you don’t know, now you know
Our digital world is constantly changing to serve us better. Are you keeping up? If you’re having trouble staying on top of the latest news, launches, or revised regulations, stay with me. I promise to make it short and sweet so you can get back to living in the present. Big Brother is Watching Do…
Read MoreHow to spot fake news
Fake news — it, and the phrase, seems to be everywhere. So, you may be wondering, “Is it showing up on my feed?” It’s very possible. Yes, social media sites are trying to minimize the circulation of misinformation. (Facebook recently released a short film called “Facing Facts” about how it’s trying to reduce fake news.)…
Read MoreWord on the Street Volume 1: Digital Marketing
Our digital world is constantly changing to serve us better. Are you keeping up? If you’re having trouble staying on top of the latest news, launches, or revised regulations, stay with me. I promise to make it short and sweet so you can get back to living in the present. Jam City Step aside Spotify…
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