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California Marketing Company

Advertising in a changing market

As we all know, the economy is constantly evolving and it can be difficult to keep up with the changes. However, a well-thought-out marketing plan can help us navigate these shifts and make sure we are making the most of our marketing efforts. At Top Hand Media, we take a proactive approach to our marketing…

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Regatta Love It

THM AFTER HOURS: Regatta Love It Caitlin Frasch will tell you that life truly begins at 7,000 feet. That a little sunburn is no match for the blissful solitude of a walk with nature. That you can never collect too many pine cones.   She fits the definition of “mountain girl” to a T, trading…

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Branded Content: Videos

Photo by freestocks.org from Pexels

One of the most powerful ways to use branded content is through video. Video content creates an instant sense of connection between the consumer and the brand, allowing the brand to become more than just its product. By humanizing the brand, consumers are engaged far more than they would be otherwise. Here are a few…

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Net Neutrality’s Repeal Explained

Net neutrality is officially dead. The Federal Communications Commission’s repeal of internet protections took effect on June 11.  Given the outcry since the FCC’s vote to repeal in December, this news is probably on your radar. While minor elements of the proposal went into effect last month, most aspects required approval from the Office of…

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