California Marketing Company
Regatta Love It
THM AFTER HOURS: Regatta Love It Caitlin Frasch will tell you that life truly begins at 7,000 feet. That a little sunburn is no match for the blissful solitude of a walk with nature. That you can never collect too many pine cones. She fits the definition of “mountain girl” to a T, trading…
Read MoreWord on the Street Volume 10: Honesty is the Best Policy, but Free Fries Comes in a Close Second
If you don’t know, now you know Our digital world is constantly changing to better serve us. Are you keeping up? If you’re having trouble staying on top of the latest news, launches, or revised regulations, stay with me. I promise to make it short and sweet so you can get back to living…
Read MoreBranded Content: Videos
One of the most powerful ways to use branded content is through video. Video content creates an instant sense of connection between the consumer and the brand, allowing the brand to become more than just its product. By humanizing the brand, consumers are engaged far more than they would be otherwise. Here are a few…
Read MoreWord on the Street Volume 9: The BEAR Necessities
If you don’t know, now you know Our digital world is constantly changing to better serve us. Are you keeping up? If you’re having trouble staying on top of the latest news, launches, or revised regulations, stay with me. I promise to make it short and sweet so you can get back to living in…
Read MoreWord on the Street Volume 8: Get Caught Up
If you don’t know, now you know Our digital world is constantly changing to better serve us. Are you keeping up? If you’re having trouble staying on top of the latest news, launches, or revised regulations, stay with me. I promise to make it short and sweet so you can get back to living in…
Read MoreWhat is Branded Content and Why is it Successful?
Branded content is nothing new. In fact, according to Copyblogger CEO, Brian Clark, in the 1930’s brands created radio shows in efforts to expand their reach. What is new about branded content is the ability for it to take on many shapes and span across a multitude of media outlets. Since branded content is so…
Read MoreWord on the Street Volume 7: Keep Calm & Scroll On
If you don’t know, now you know Our digital world is constantly changing to better serve us. Are you keeping up? If you’re having trouble staying on top of the latest news, launches, or revised regulations, stay with me. I promise to make it short and sweet so you can get back to living in…
Read MoreNet Neutrality’s Repeal Explained
Net neutrality is officially dead. The Federal Communications Commission’s repeal of internet protections took effect on June 11. Given the outcry since the FCC’s vote to repeal in December, this news is probably on your radar. While minor elements of the proposal went into effect last month, most aspects required approval from the Office of…
Read MoreBack in the Saddle
THM AFTER HOURS: Back in the Saddle 17 seconds. That’s how long it takes to bring home the jackpot. At least, that’s what Brooke Bingham is counting on. Her best bet at achieving this? Partners in crime, Boogie and Hunny. Boogie knows the ropes and she takes pride in making sure he’s well cared…
Read MoreWord on the Street Volume 6: Creative Rejuvenation
If you don’t know, now you know Our digital world is constantly changing to better serve us. Are you keeping up? If you’re having trouble staying on top of the latest news, launches, or revised regulations, stay with me. I promise to make it short and sweet so you can get back to living in…
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