One of the most powerful ways to use branded content is through video. Video content creates an instant sense of connection between the consumer and the brand, allowing the brand to become more than just its product. By humanizing the…
If you don’t know, now you know Our digital world is constantly changing to better serve us. Are you keeping up? If you’re having trouble staying on top of the latest news, launches, or revised regulations, stay with me. I…
Branded content is nothing new. In fact, according to Copyblogger CEO, Brian Clark, in the 1930’s brands created radio shows in efforts to expand their reach. What is new about branded content is the ability for it to take on…
If you don’t know, now you know Our digital world is constantly changing to better serve us. Are you keeping up? If you’re having trouble staying on top of the latest news, launches, or revised regulations, stay with me. I…
Whether you’re a business owner, program director, social media marketer, or any other creative—you cannot ignore the fact that Snapchat has changed the game. Technology trends are changing every single day and while some are fads, Snapchat has proven…
The saying you get what you pay for is applicable to many things in life and holds true when talking about websites. Often businesses will opt for a cheaper option without considering what they’re really getting – or in most…
Is your Ad money paying off? – LIKELY NOT! What is your cost per acquisition for each of your advertising mediums? If you don’t know the answer to this question, then why not? Social Media contains the best behavioral, demographic,…
Walking into Tree of Life for the very first time, there is a sense of oxygen and life. You almost have to ask yourself if you missed a memo informing everyone that downtown Fresno was finally comfortable with being ‘trendy’.…
If anything can convince you that participating in social media is worth the effort, it’s the story of Tardar Sauce, a two year old playful kitty born with feline dwarfism. It is this dwarfism that led to Tardar Sauce’s
People always ask us the question – Do Google Adwords still work? The short answer is YES. Adwords is a great marketing strategy when used wisely. Here are four things you should know and/or do to be successful with Adwords.
