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Branded Content: Videos
One of the most powerful ways to use branded content is through video. Video content creates an instant sense of connection between the consumer and the brand, allowing the brand to become more than just its product. By humanizing the brand, consumers are engaged far more than they would be otherwise. Here are a few…
Read MoreWord on the Street Volume 8: Get Caught Up
If you don’t know, now you know Our digital world is constantly changing to better serve us. Are you keeping up? If you’re having trouble staying on top of the latest news, launches, or revised regulations, stay with me. I promise to make it short and sweet so you can get back to living in…
Read MoreBack in the Saddle
THM AFTER HOURS: Back in the Saddle 17 seconds. That’s how long it takes to bring home the jackpot. At least, that’s what Brooke Bingham is counting on. Her best bet at achieving this? Partners in crime, Boogie and Hunny. Boogie knows the ropes and she takes pride in making sure he’s well cared…
Read MoreWord on the Street Volume 6: Creative Rejuvenation
If you don’t know, now you know Our digital world is constantly changing to better serve us. Are you keeping up? If you’re having trouble staying on top of the latest news, launches, or revised regulations, stay with me. I promise to make it short and sweet so you can get back to living in…
Read MoreSix Reasons Why Your Brand Needs Snapchat
Whether you’re a business owner, program director, social media marketer, or any other creative—you cannot ignore the fact that Snapchat has changed the game. Technology trends are changing every single day and while some are fads, Snapchat has proven it is here to stay. Launching only four years ago, Snapchat (also known simply as…
Read MoreTop Searches in 2015
Last year, we brought you the most popular and searched terms of 2014. Keeping with tradition, we are excited to unveil the most searched for material of 2015. Many of you were surprised to learn Robin Williams won the title for the most searches last year.
Read MoreWho did Google Purchase?
ZYNC What they do: Zync provides cloud-based rendering tools for visual effects companies. Zync used to run on an Amazon Web Services public cloud, making the acquisition a bit of a blow to Amazon. It initially started as a Boston-based
Read MoreWhy you should use Google Adwords
People always ask us the question – Do Google Adwords still work? The short answer is YES. Adwords is a great marketing strategy when used wisely. Here are four things you should know and/or do to be successful with Adwords. Develop the ability to measure success. What does this look like and how are you…
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